Here Are My Plans To De-market APC – Gov. Fayose’s Aide Reveal Plans for Upcoming Aso Rock Battle

In an interview with Punch, Lere Olayinka, one of the serious contenders for the post of the National Publicity Secretary of the People’s Democratic Party (PDP), who is also the Special Assistant to Ekiti State Governor, Ayodele Fayose, on Public Communication and New Media, has affirmed his mission and how he will de-market the ruling All Progressive Congress (APC).
The spokesman who had a chat with a correspondent ahead of the party’s upcoming national convention, also spoke on his plans and strategies.
Below are excerpts;
Why do you want to be the Publicity Secretary of the Peoples Democratic Party? 
I’m a committed member of the PDP. I have never belonged to any other party since I joined party politics. Again, I will say that I have paid my dues in terms of projecting the PDP, in Ekiti State, Southwest and Nigeria as a whole. Most importantly, the leader of the party in this state, Dr. Ayodele Fayose is interested in me becoming the National Publicity Secretary of the party.
Do you think you have what it takes to be Publicity Secretary of a Political Party? 
I’m a journalist and have been in this job for 19 years. I started active journalism since my days in the Nigeria Institute of Journalism, I have practiced as a publisher, as a reporter, I have been involved in broadcast journalism, print journalism and even social media journalism.
The Peoples Democratic Party as at now appeared to be riddled with crisis and internal strife, what image do you intend to give a party of this nature?
Politics is about conflict and conflict resolution when you have an organisation with varieties of interest there will always be conflicts. Unfortunately, we allowed minor crises to balloon into a major issue. Like every other political party, we have our share of crises in the PDP, and it is normal in politics, because of the divergent interests. The APC that is the ruling party today has its share of crises because of the divergent interests in that party. You must be aware of what is going on within the APC, and it has not been consumed by the crisis, PDP too will not be consumed by its crisis.
What are your other plans for the projection of the image of your party? 
Political communication is simple, you tell the people what your party is capable of doing, you tell the people what your party would have done differently, by making the people see that if our party is the party in government, we would have done things differently. It is about marketing your party and de-marketing your competitors; my job is to market the PDP and de-market APC.

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